Coffee and the Five Senses ]: A Sensory Exploration

Absolutely every coffee lover should experience pure Blue Mountain coffee from Jamaica if they want to give their five senses regular ‘bucket list moments’. 

Our personal biases influence the way we perceive with our senses and the emotions elicited by these perceptions. Our specialty coffee embodies a great extent of that experience leaving only little to be created by you, so you cannot go wrong. 

Our personal tastebuds direct our preference for what great coffee should be, and a perfect coffee cup of our coffee is one that unforgettably meets every one of the five senses’ tests. 

Sight

You savor your coffee first with your eyes, which indicates that your brew’s look determines how well your other senses will absorb it. The sight experience starts from the coffee beans up to the color of the liquid in your cup. JamaicanCoffeeClub’s Medium roast is recommended for Jamaica Blue Mountain coffee, as it frees the flavors and fragrances of the beans without losing their best qualities. This medium roast is chocolatey brown and, after brewing, the delightful bright brown liquid in your cup is the perfect sight result.

Smell

There’s a unique aroma of coffee that both coffee lovers and skeptics love. The aroma of the combination of fruits, nuts, and a tint of herbal notes is unforgettable. The reasons for this exciting, and sometimes reinvigorating, aroma comes from the various contents that make up coffee. When the coffee bean is roasted, the concentration of the aroma increases and this in turn gives coffee its distinct and lovable feature. Our well-prepared coffee has a sweet, floral aroma, tingles your olfactory nerves, and wakes you up the moment it hits your nose. Mmmmm!

Taste

Great-quality coffee should balance sweetness, acidity, and bitterness in one sip, with a smooth flavor and no off-notes. The taste of coffee is derived from a combination of factors, one of which is lactic acid. Lactic acid is built up in the beans as a result of:

1. The altitude at which the coffee is grown determines the concentration of lactic acid in the coffee generated by anaerobic respiration. It also determines the quality of soil temperature and rainfall which are favorable for the development of more lavish flavor compounds in the coffee. The nitrogen and phosphorus-rich soil found in the steep altitudes of the Jamaican Blue Mountain range contributes to the unique taste of the coffee. All of these result in a perfect combination that makes our coffee so unique.
   
   
2. The process of extraction of the beans from the cherries.  Our coffee is washed to remove the berries, hand-selected, And allowed to ferment naturally once it is gathered. From that point on, the unique taste present in coffee is brought out in full bloom. The unique process we adopt is world-standard and this accounts for the increasing amounts of our satisfied consumers. Our Club Members are automatically shipped coffee so that they are never out of our enjoyable brew.

Many people are used to the taste of bitter, cheap coffee and try to make it more drinkable by adding milk and sugar, yet our CoffeeClub aficionados never stop reminding us that it is best to drink our coffee ‘black’ so that the full and unique taste in not lost. Jamaican CoffeeClub’s coffee does not need to be helped, and many say that sugar and milk only ‘dull’ the savory notes of this natural beauty. 

Feel

The texture and viscosity of coffee contribute to the satisfaction derived from it. Body and mouth-feel describe the sensations of weight and texture, which you feel when the coffee settles on your tongue. Our full-bodied coffee has a creamy or even syrupy quality, and is silky smooth and well-balanced, with an excellent full body. 

Sound

The sound of coffee can be a range of sounds, and the impact is dependent on the relevance you attach. It can be the sound generated from the preparation process, such as the sound of the beans being ground or the dripping sound from your percolator. It can be the background sound in your favorite coffee shop or the taste-sound association of the coffee with music.

A 2010 study associated coffee flavors with musical notes and instruments. Sweet or sour tastes were linked to high notes, while bitter tastes were associated with low notes. Stringed instruments and piano were linked to pleasant flavors, whereas bitter and sour tastes were matched with brass or woodwind instruments with high intensity. For me, my perfect cup of coffee is the sound of Jazz music in my head whenever I taste 100% Jamaican Blue Mountain coffee, what is yours?

Finally, the brew’s quality is determined by the uniqueness of the beans, the extent of the roast, and the brewing technique. Ignite your passion today with pure Jamaican Coffee Club’s Blue Mountain coffee. Check another item off of your ‘bucket list’ and hurry back for more.